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Industry Marketing Director – Legal Services

Full time sdl in Sales | Marketing
  • England, United Kingdom View on Map
  • Post Date: September 16, 2020
  • Apply Before : October 16, 2020
  • Salary: Negotiable
  • View(s) 96
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Job Detail

  • Experience Level Associate
  • Work From Home Some times

Job Description


  • Lead the creation of new industry-focused content in support of the Marketing and Sales teams.
  • Define and help to execute key industry campaigns.
  • Develop regular cadence of content (webinars, case studies, collateral, social media programs, website, event plans) that improve lead flow across priority industries.
  • Develop compelling customer evidence content (videos, case studies, reference materials) that demonstrate credibility and support sales.
  • In collaboration with industry subject matter experts, develop materials and help to train SDL colleagues on market and sales positioning.
  • Work across SDL marketing functions to help set go-to-market strategy and support digital, partner and event efforts.
  • Strong writing skills and experience with a variety of formats including blog posts, articles, datasheets, position papers, eBooks, infographics, social media content and videos.
  • Support strategic sales opportunities working with account managers to drive penetration in key accounts.
  • Stay ahead of the curve with industry trends using a variety of data sources to analyze relevant business situations/trends and proactively develop messages to address key business issues, drivers and growth opportunities.
  • Provide knowledge about competitors and customers, enabling sales to be more effective.


  • 5+ years of software/technology marketing experience with a focus on persona-based demand creation targeting legal services industry.
  • Demonstrated success generating demand, opening new market opportunities and elevating awareness and brand.
  • Experience in leading global marketing programs including creating and managing marketing plans and monitoring and reporting on results, coordinating integrated execution teams and managing budgets.
  • Proven ability to collaborate with and influence business and technical audiences across Marketing, Product Management, Business Development and Solutions.


  • Infinite training, professional development and personal growth opportunities
  • The rare opportunity to impact how organizations communicate globally. There’s a reason we work with 90 of the top 100 brands.
  • Smart, engaged co-workers, a culture of innovation and opportunity.
  • Great work life balance

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